Puma AG Rudolf Dassler Sport (Puma) (FWB: PUMG) is a large German multinational company that produces high-end athletic shoes, lifestyle footwear and other sportswear.
The company is known for its association football shoes and has sponsored footballers, including Pel, Eusbio, Johan Cruijff, Enzo Francescoli, Diego Maradona, Lothar Matthus, Kenny Dalglish, Didier Deschamps and Gianluigi Buffon. Puma is also the sponsor of the Jamaica track athlete Usain Bolt who won three gold medals by breaking the men's 100m, 200m and 4x100m world records in the 2008 Beijing Olympics. In the United States, the company is probably best-known for the suede basketball shoe it introduced in 1968, which eventually bore the name of New York Knicks basketball star Walt "Clyde" Frazier, and for its endorsement partnership with Joe Namath.
The company also offers lines shoes and sports clothing, designed by Lamine Kouyate, Amy Garbers, and others. Since 1996 Puma has intensified its activities in the United States. Puma owns 25 percent of American brand sports clothing maker Logo Athletic, which is licensed by American professional basketball and Association football leagues. Since 2007 Puma AG is part of the PPR French luxury group.